Your selection of Realtor is one of those important decisions,
as purchasing real estate is more than just finding
the right property in the right location.
Your future success is dependent on your ability to:
The only way you can keep track of everything is to use a tool called a CRM (customer relationship management) system.
Your CRM will contain your entire database of relationships, all your communication with them, and keep track of activities associated with providing them a great experience.
Make sure you can do the following activities in your CRM:
Once you have a CRM (or if you already have one), you then move on to step #2.
This could be something as simple as a real estate market update, giving people a snapshot of what’s happening in their neighborhood with home prices, recently sold homes, and your opinion on what the future holds.
You’re not looking to write a novel. A simple blog post is enough.
Another option is to put together a “real home value calculator”, a simple guide for how people can calculate the true value of their home.
It could look something like this:
In this step, you’re ready to run a campaign that will:
You take the useful real estate information and share it in two ways:
Once you’ve shared this useful real estate information, you’re now ready to ramp up your outreach in a more targeted way.
For the next 5 days, your activity is to contact 30% of your database at a time. You'll be following up on the information you've sent out in the FB Campaign, email, and social media posts.
The reason for contacting 30% of your database is so you will have voice conversation or message with your database at least once a quarter.
To do so, you will be using a high-value, high-touch method of communication. This can be done via direct messaging with apps like Facebook Messenger or WhatsApp, making phone calls, or leaving voicemails.
There are four reasons for doing this, and even leaving voicemails:
When people hear your voice, you have a chance to interact, ask questions about what's going on in their lives, and provide value in the form of useful information.
You are setting yourself apart from every other real estate professional in that client or prospect's lives.
This builds a relational advantage because you get to know what their concerns and interests are, and how you can stay relevant.
It also makes you the real estate professional that's always top of mind whenever a real estate conversation comes up in their lives.
This is the key to harvesting referrals cultivated by your marketing every month.
This is just the starting point. To help you do the right things, at the right time, we’ve put together a free 30-day action plan.
The point is to take one, small action every single day – and not to stop.
And before you know it, you’ll have a steady stream of leads and clients.
You can get our powerful 30-day action plan that new agents are using to get more leads and clients, fast.
Get the “The New Agent Action Plan: 30-Days to More Sales” Today!
Discover exactly what to say and what to do in your step-by-step, daily guide...
Want more ideas and tips on how you can get more clients as a new real estate agent?
We’ve gathered a few of our best advice that’s perfect for a new agent to use in their marketing.
Want more guidance and a specific action plan on how to implement these?
We’ve created a powerful 30-day action plan that new agents can use to get more leads and clients, fast.